Tuesday, April 12, 2005

Measuring TV

(NYTimes article)

If you're "incumbenet media", this has gotta hurt...

"...Turow said he now sees little difference between television and the Internet. Nor do his students at Penn. They watch ''The O.C.'' wherever and whenever -- on their laptops, at home on TiVo and by swapping the show (perhaps illegally) through a Web-based file-sharing program called BitTorrent. The coming generation is accustomed to the idea of watching or listening to anything on any device that's nearby, Turow said. In the meantime, his generation (he's in his 50's) ''still thinks of media in these compartmentalized ways.''..."

Link via The Long Tail and the NYTimes.

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