Wednesday, January 05, 2005

Real Jumps The Shark

A fairly accurate analysis and an interesting prediction from Christopher Carfi on where Real is headed:

"Here are my predictions on where this story is going to go. Real is going to continue to swim upstream against not only Apple and Microsoft, but also a host of others such as in the downloadable music and video space. They will continue to attempt to cut deals with "last mile" intermediaries such as Comcast, Earthlink, and others to get automatically installed on desktops in the gaming space. They will work with Vodaphone, Nokia, Sprint and others to get their players as the "default" media and game players on mobile devices. And maybe this "ignore the customer, but focus on the intermediaries" strategy will be successful for them, which will only happen if they are able to get complete lock-in, which is increasingly unlikely as other alternatives become available."

Link to "The Social Customer Manifesto".

No comments: